Our Story...

So you have landed on this site and you're wondering to yourself "what in under of goodness is all this?"


Parful Stuff is a creative well-being brand created by Niamh Hughes (the Tyrone blade below).

Founded in 2020, Parful Stuff began as a social media page named “Parful Affirmations”. Its mission was simply to provide relatable and colloquial affirmations to help people think more about their thoughts and the power behind them.

The page was then rebranded to “Parful Stuff” to reflect all the content provided, with the core of its message remaining:

the words you say to yourself are parful hi!

Since 2021, Parful Stuff has grown somewhat, and along with our social media pages, we now offer a vast range of relatable wellbeing printed products and gifts that promote self-care, strong mindset and personal growth, from a loving Northern Irish perspective.

We also have products simply showcasing and celebrating our beautiful colloquialisms because we think we have the best expressions in the world and they deserve to be shared and cherished.